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About SenderID(SID)

What's SenderID?​

  • Sender is also called SenderID, which can be abbreviated as SID.
  • The sender information displayed on the mobile phone's SMS interface is called SenderID. Some countries/regions support character type, and some countries/regions support numeric type.

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Countries/regions that need to apply for SID​

Sending to the following countries/regions may require SenderID:

MarketISO CodeItems That Need to Be Applied ForEstimated Time Required for ApplicationNote
The United StatesUSSenderID
OTP, MKT SMS template		About 3-6 weeksSupport register 10DLC or TFN, need to provide the sms template.
CanadaCASenderID
OTP, MKT SMS template		About 3-6 weeksSupport register 10DLC or TFN, need to provide the sms template.
VietnamVNOTP, MKT SMS template & SendeID togetherAbout 4-8 weeksNeed to provide strictly matched LOA and SMS template.
United Arab EmiratesAESenderID
MKT SMS template		About 4-8 weeksNeed to provide LOA. If you want send the MKT sms, please add the prefix -AD to the SenderID(AD-Sender).
KuwaitKWSenderIDAbout 4-6 weeksNeed to provide LOA. If you want send the MKT sms, please add the prefix -AD to the SenderID(AD-Sender).
Saudi ArabiaSASenderIDAbout 4-6 weeksNeed to provide LOA. If you want send the MKT sms, please add the suffix -AD to the SenderID(Sender-AD).
PhilippinesPHSenderIDAbout 4-6 weeksNeed to provide LOA and sms content template. If the sms content includes links, please remove short links and replace them with the full destination URL.
ThailandTHSenderIDAbout 2-4 weeksNeed to provide LOA.
TurkeyTRSenderIDAbout 2-4 weeksNeed to provide LOA.
KenyaKESenderIDAbout 2-4 weeksNeed to provide LOA.
EgyptEGSenderIDAbout 2-4 weeksNeed to provide LOA.
IndonesiaIDSenderIDAbout 3-4 weeksNeed to provide LOA.
QatarQASenderIDAbout 2-4 weeksNeed to provide LOA.
OmanOMSenderIDAbout 2-4 weeksNeed to provide LOA.
TanzaniaTZSenderIDAbout 2-3 weeksNeed to provide LOA.
AustraliaAUSenderIDAbout 2-4 weeksNeed to provide LOA.
EnglandGBSenderIDAbout 2-4 weeksNeed to provide LOA.
RussiaRUSenderIDAbout 3-4 weeks
ArmeniaAMSenderIDAbout 2-3 weeks
BelarusBYSenderIDAbout 2-4 weeks
Czech RepublicCZSenderIDAbout 2-4 weeks
EthiopiaETSenderIDAbout 1-2 weeks
GhanaGHSenderIDAbout 2-4 weeks
JordanJOSenderIDAbout 2-3 weeks
CambodiaKHSenderIDAbout 1-4 weeks
KazakhstanKZSenderIDAbout 2-4 weeks
Sri LankaLKSenderIDAbout 2-4 weeks
MoroccoMASenderIDAbout 2-4 weeks
MyanmarMMSenderIDAbout 4-6 weeks
NigeriaNGSenderIDAbout 2-4 weeks
NepalNPSenderIDAbout 2-3 weeks
PakistanPKSenderIDAbout 2-3 weeks
PalestinePSSenderIDAbout 2-3 weeks
ChadTDSenderIDAbout 2-4 weeks
YemenYESenderIDAbout 2-4 weeks
MauritiusMUSenderIDAbout 2-4 weeks
Sierra LeoneSLSenderIDAbout 2-4 weeks
HongkongHKSenderIDAbout 1-3 weeks
AfghanistanAFSenderIDAbout 1-2 weeks
BeninBJSenderIDAbout 1-2 weeks
GuineaGNSenderIDAbout 1-2 weeks
CameroonCMSenderIDAbout 1-2 weeks
LiberiaLRSenderIDAbout 1-2 weeks
LibyaLYSenderIDAbout 1-2 weeks
RwandaRWSenderIDAbout 1-2 weeks
MauritaniaMRSenderIDAbout 1-2 weeks
UgandaUGSenderIDAbout 1-2 weeks
Guinea-BissauGWSenderIDAbout 1-2 weeks
MalawiMWSenderIDAbout 1-2 weeks
MaliMLSenderIDAbout 1-2 weeks
SudanSDSenderIDAbout 1-2 weeks
ZambiaZMSenderIDAbout 1-2 weeks
SingaporeSGSenderIDAccording to Singapore local requirements, customers need to register themselves
MalaysiaMYMKT SMS templateAbout 1 weekMKT SMS require pre-approval of content and links, SMS content needs to contain company branding.
MacaoOMMKT SMS templateAbout 1 weekMKT SMS require pre-approval of content and links.
TaiwanTWMKT SMS templateAbout 1 weekMKT SMS require pre-approval of content and links.
BrazilBRMKT SMS templateAbout 1 weekMKT SMS require pre-approval of content and links, sending MKT SMS outside of 09:00-21:00 local time in Brazil is prohibited.

SenderID application instructions​

Prohibition​

  • Prohibition of content related to pornography, gambling, and drugs, as well as content prohibited by local national/regional policies.

Review standard​

  • Whether the SenderID is consistent with the company and website, and whether the website is the official website of the company.
  • The applied SenderID must have a genuine relationship with the company's business brand, and proof of this relationship should be provided.

Steps for applying for SenderID​

  1. Determine the country/region you want to apply for.
  2. Contact your sales consultant to obtain application details and forms.
  3. Fill out the application form and prepare other required documents.
  4. Submit the completed application form and other documents to Botion.
  5. Botion will submit the application on your behalf to the target country/region.
  6. Wait for the application to be processed. During this time, you may be asked to provide additional information.
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